I’m Haley Erickson — an American writer, brand & content strategist, and creative director driven by the belief that the most compelling brands begin with the truth. I hold a BA in Philosophy and a BSc in Economics from the University of Minnesota, home to one of the world’s top 15 economics programs. My work bridges creativity and critical thinking to craft emotionally irresistible narratives.
Now based in Paris, I build brand worlds, develop visual and verbal identities, and write cultural editorials that resonate on a visceral level. My work spans brand strategy, narrative development, social media consulting, and content creation — blending storytelling, strategy, and editorial sensibility to help brands become culturally relevant and impossible to ignore.
