Im Haley Erickson, an American writer, brand & content strategist, and creative director driven by a belief that the most compelling brands begin with the truth. I hold a BA in Philosophy and a BSc in Economics from the University of Minnesota, home to one of the world’s top 15 economics programs. My work bridges creativity and critical thinking to craft emotionally irresistible narratives.
Now based in Paris, I craft brand worlds, write cultural editorials, and develop visual and verbal identities that resonate on a visceral level. My practice blends storytelling, strategy, and editorial sensibility — weaving fashion, music, art, and lived experience into narratives that feel both inevitable and arresting.
