Haley Erickson is a trilingual, Paris-based creative strategist shaping brand worlds at the intersection of culture, strategy, and storytelling.

She builds identities that are grounded in culture, research, and emotion.

Her multidisciplinary background in economics, philosophy, and art direction allows her to translate analytical frameworks into creative systems.

Haley’s work spans creative strategy, brand positioning, and cross-channel campaign direction for clients such as Louis Vuitton and Paris Saint-Germain.

Through  Agence VRAI ↗, she continues to build brand ecosystems, thought-leadership through VRAI BLOG ↗ and VRAI MAG ↗ exploring how creativity and commerce shape cultural influence.