For the LV LOVERS fragrance launch, Haley led narrative and editorial development for Louis Vuitton’s internal retail training materials.

her role was to translate the global brand story into clear, compelling content for client advisors—shaping how the fragrance universe, usage rituals, and key talking points were communicated across markets.

haley erickson structured and wrote the training narrative, oversaw visual and copy alignment with Louis Vuitton’s master brand standards, and safeguarded tone, language, and imagery across all materials.

The result was a cohesive training suite that reinforced brand equity while giving retail teams a confident, story-driven way to sell the launch.