For LNBasics, a Paris-based secondhand essentials brand, haley erickson developed the end-to-end creative strategy for a proposed partnership with Visa, centered on the concept “Essentials in the City.”

The deck articulates how LNBasics and Visa could jointly own the idea of everyday essentials—where clothing and payment are equally simple, seamless, and high quality.

she defined the partnership narrative, event concept, and in-store experience for the launch of LNBasics II, including space redesign inputs, sponsor touchpoints, and a Visa-integrated customer journey (arrival, styling, checkout, care, and receipt).

she also outlined KPIs, co-branded capsule opportunities, and an influencer and content strategy to deliver measurable cultural visibility for Visa while accelerating LNBasics’ growth as a circular, accessible, and durable alternative to fast fashion.